Soft2Bet: 2025 Results Show Triple-Digit Growth

Written by: Mila Schirmer | Release date: Mar 4, 2026 | Last Edited: Mar 19, 2026

Soft2Bet has reported a standout performance for 2025, posting substantial year-over-year growth across its core business segments. The update came during a management meeting with key clients and partners, where the company shared percentage gains rather than absolute figures.

Even without hard numbers, the scale of the growth is difficult to ignore. Revenue, EBITDA, sportsbook performance, and casino verticals all delivered strong double- and triple-digit increases, underscoring what appears to be a breakout year for the iGaming supplier and operator.

Headline Performance: Strong Momentum Across the Board

Soft2Bet highlighted several major YoY improvements:

  • Revenue: +85%

  • EBITDA: +103%

  • Sportsbook GGR: +173%

  • Sportsbook Turnover: +150%

  • Slot GGR: +190%

  • Live Casino GGR: +307%

These figures point to broad-based growth rather than gains driven by a single vertical. Particularly notable is the +307% surge in Live Casino GGR, which suggests either rapid market expansion, improved product performance, or both.

Equally significant is EBITDA growing faster than revenue. This typically indicates improved operational efficiency and stronger margin management—signals investors and partners often view positively.

Sportsbook Performance Gains Traction

The sportsbook segment delivered one of the most balanced growth profiles in the report. With GGR up 173% and turnover rising 150%, Soft2Bet appears to be scaling both betting volume and profitability simultaneously.

In the sportsbook world, it’s not uncommon to see turnover rise faster than revenue (or vice versa). The fact that both metrics climbed sharply suggests:

  • Improved player acquisition

  • Stronger retention

  • Potentially better pricing and risk management

  • Expanded market reach

This dual growth pattern often reflects a maturing sportsbook product rather than a short-term promotional spike.

Casino Vertical: Explosive Expansion

If sportsbook growth was strong, the casino division was even more dramatic.

Slot GGR jumped 190% YoY, while Live Casino GGR skyrocketed 307% YoY. The latter figure is especially eye-catching, given that live dealer products are typically more mature and competitive.

Several industry dynamics may be contributing:

  • Continued global shift toward live dealer experiences

  • Improved streaming technology and UX

  • Stronger localization strategies

  • Expansion into new regulated markets

Live casino growth at this scale usually indicates successful market penetration rather than incremental optimization alone.

Localization Strategy: A Key Driver

One of the most important strategic moves Soft2Bet highlighted for 2025 was the transition to fully localized player support across its portfolio.

The company reports it has now achieved 100% native language support coverage in all priority regions.

This is more significant than it might initially sound. In iGaming, localization goes far beyond simple translation. Effective native support typically includes:

  • Local language customer service

  • Region-specific payment methods

  • Cultural adaptation of promotions

  • Localized UX/UI elements

  • Market-specific compliance alignment

The company explicitly linked this initiative to improved product metrics, suggesting that deeper regional customization is paying measurable dividends.

Why Localization Matters More Than Ever

The timing of this strategy is important. As global iGaming markets mature, operators can no longer rely solely on English-first platforms with light translation layers.

Players increasingly expect:

  • Instant support in their native language

  • Familiar payment flows

  • Locally relevant promotions

  • Seamless mobile experiences

Companies that invest heavily in true localization often see improvements in:

  • Conversion rates

  • Player lifetime value

  • Retention

  • Customer satisfaction

Soft2Bet’s triple-digit growth in several verticals suggests its localization push may be a central performance lever rather than a supporting tactic.

Looking Ahead: Ambitious Targets for 2026

Despite the strong 2025 showing, Soft2Bet is not signaling a slowdown. The company has set an aggressive objective: double its key performance indicators again in 2026.

To achieve this, management outlined several strategic priorities:

  • Launching new brands

  • Securing at least five new licenses

  • Expanding into additional regulated markets

This roadmap reflects a classic scale strategy in the iGaming sector—combine geographic expansion with brand portfolio growth while maintaining platform efficiency.

New Licenses: The Regulatory Chess Game

Obtaining five new licenses in a single year is an ambitious goal. Regulatory approvals are often time-consuming and highly jurisdiction-specific.

However, the push toward regulated markets aligns with broader industry trends. More jurisdictions are moving away from gray-market models toward structured licensing frameworks. Operators that secure early regulatory footholds often gain:

  • Greater long-term stability

  • Improved payment processing access

  • Stronger brand credibility

  • Better affiliate partnerships

If Soft2Bet executes successfully on this front, it could materially strengthen its competitive positioning.

Brand Expansion Strategy

Launching new brands remains a core growth lever in the iGaming ecosystem. Multi-brand strategies allow companies to:

  • Target different player segments

  • Test new market positioning

  • Optimize acquisition funnels

  • Reduce reliance on a single flagship brand

Given Soft2Bet’s platform-driven model, adding brands can be relatively capital-efficient compared to building entirely new technology stacks.

The key challenge will be maintaining product quality and differentiation as the portfolio expands.

The Big Picture

Soft2Bet’s 2025 performance update paints the picture of a company in rapid growth mode. Triple-digit gains across sportsbook and casino verticals, combined with strong EBITDA expansion, suggest both top-line momentum and improving operational discipline.

The full impact of the localization strategy may only become clearer over the next 12–18 months, but early signals appear highly positive. If the company can successfully execute its 2026 roadmap—particularly around licensing and market entry—it could further accelerate its trajectory.

Still, the absence of absolute financial figures means external stakeholders will likely watch closely for more detailed disclosures in future updates. Percentage growth is impressive, but sustained performance will ultimately depend on scale, market conditions, and execution quality.

For now, Soft2Bet has delivered one of the more eye-catching growth stories in the iGaming supplier space—and it is clearly aiming to push even further.